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You’ll frequently face circumstances of bidding on a lot less related or irrelevant search phrases Except if you strictly Choose precise matches (that’s not a good idea in any case). The search phrases which you exclude from your campaigns are termed destructive keyword phrases.
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Price-Efficiency: You simply fork out when someone clicks your ad, so costs are predictable. Opposition-primarily based bidding permits you to set caps for every click to regulate expending.
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